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Embracing Excellence: Decon Designs' Commitment to 28COE Core Values

Decon Designs, under the esteemed guidance of Kong Posh Industries (M) Sdn Bhd, has embraced and put into practice the 28 Core Values of Excellence (28COE) crafted by the visionary Dr. Bilal Ahmad Bhat. These values serve as the ethical and moral compass for the company, steering it towards a path of integrity, innovation, and success.

Dr. Bhat’s profound insights into these 28COE Core Values have illuminated our corporate journey, instilling a sense of purpose and direction in our endeavors. We are indebted to him for his wisdom and leadership in imparting such invaluable principles.

The 28COE Core Values have not only shaped our organizational culture but have also strengthened our commitment to delivering exceptional products and services to our customers. They have fostered a workplace environment characterized by integrity, teamwork, and a relentless pursuit of excellence.

We express our deep gratitude to Dr. Bhat and the entire 28COE community for providing us with this framework of wonderful values that continue to inspire us daily. As we move forward, we remain dedicated to upholding these values, ensuring that they remain at the heart of everything we do, as we strive for excellence in all aspects of our business.



Integrity is the cornerstone of any ethical foundation. It’s about adhering to moral and ethical principles, even when no one is watching. Integrity means doing the right thing, even when it’s difficult or unpopular. It builds trust and credibility, making it an essential trait for individuals and organizations.



Boldness is the willingness to take risks and embrace challenges. It’s about stepping out of your comfort zone, facing uncertainties, and pursuing ambitious goals. Boldness drives innovation and growth, pushing us to reach new heights and achieve greatness.



Honesty is the bedrock of trust. It involves being truthful, transparent, and straightforward in all interactions. Honest individuals and organizations are respected and valued for their sincerity and integrity.



Trustworthiness is the ability to be relied upon. It’s about keeping promises, being dependable, and acting in a consistent and ethical manner. Trustworthy individuals and organizations foster strong relationships and partnerships.



Accountability means taking responsibility for one’s actions and decisions. It involves owning up to mistakes and ensuring that commitments are met. Accountability is essential for personal and professional growth.



Learning is a lifelong journey. It’s the process of acquiring knowledge, skills, and experiences. Embracing a learning mindset fosters personal and professional development and adaptability.


Community Of Customer Experience

A Community of Customer Experience focuses on creating exceptional customer interactions. It involves building a supportive network that values customer feedback and strives to deliver outstanding service.



Passion is the driving force behind extraordinary achievements. It’s the intense enthusiasm and commitment to a cause or goal. Passion fuels creativity, perseverance, and dedication.


Culture Of Fun

A Culture of Fun promotes enjoyment and a positive work environment. It encourages humor, creativity, and work-life balance, which can boost morale and productivity.



Discipline is the ability to maintain focus and self-control. It involves setting goals, following routines, and persevering through challenges. Discipline leads to consistency and excellence.


Community Of Ownership

A Community of Ownership encourages individuals to take ownership of their roles and responsibilities. It fosters a sense of pride and commitment to the organization’s success.


Result Oriented

Being result-oriented means focusing on achieving outcomes and goals. It involves setting clear objectives, measuring progress, and adapting strategies to achieve success.


Constant Improvement

Constant improvement is the pursuit of betterment. It’s about continually seeking ways to enhance processes, products, and oneself. It drives innovation and competitiveness.



Leadership is the ability to inspire and guide others toward a common vision. Effective leaders exhibit qualities like vision, empathy, and the ability to motivate and empower their teams.


Hard Work

Hard work is the dedication and effort put into tasks and goals. It’s about persevering through challenges and giving your best to achieve success.



Diversity celebrates differences in race, gender, culture, and background. It fosters inclusivity, creativity, and a broader perspective, which are essential in today’s globalized world.



Innovation involves creating new ideas, solutions, and products. It drives progress and competitiveness, helping individuals and organizations stay relevant and adaptive.



Quality is the commitment to excellence. It involves delivering products or services that meet or exceed expectations, ensuring customer satisfaction and trust.



Teamwork is collaboration and cooperation among individuals to achieve a common goal. Effective teamwork harnesses diverse strengths and talents.



Simplicity is about avoiding complexity and unnecessary complications. It enhances clarity, efficiency, and ease of understanding.


Collaboration & Partnership

Collaboration and partnership involve working together with others, both inside and outside an organization. These relationships can lead to mutual growth and success.




Idealism is the pursuit of noble and lofty goals. It involves striving for a better world and working towards positive change.



Courage is the ability to confront fear and adversity. It enables individuals to take risks, speak up for what’s right, and overcome challenges.



Unselfishness is the willingness to prioritize others’ needs and well-being over one’s own. It fosters empathy and compassion.



Entitlement is an unhealthy belief in deserving special treatment. It’s important to recognize and combat entitlement to maintain humility and fairness.


Self Respect

Self-respect is valuing oneself and maintaining dignity. It’s the foundation of healthy self-esteem and positive relationships.


Client Value Creation

Client value creation focuses on delivering value to clients and customers through products or services. It’s about understanding their needs and exceeding expectations.


One Global Network

One Global Network emphasizes unity and collaboration across geographical boundaries. It enables organizations to tap into diverse perspectives and resources worldwide.

Why Core Values Matter: The Significance of 28COE Core Values for Individuals and Organizations

Core values serve as the moral and ethical compass for both individuals and organizations, guiding their actions, decisions, and overall culture. While many organizations establish a set of core values, Dr. Bilal Ahmad Bhat recognized the need for a more comprehensive framework. This realization led to the creation of the 28COE Core Values, a guiding force designed to cover all essential aspects of human behavior and organizational excellence.

In contrast to organizations with just two, three, or five core values, the 28COE set, conceived by Dr. Bhat, encompasses a broader spectrum of principles. These values have not only proven to be impactful but have also garnered positive feedback from customers and individuals alike. They address the multifaceted nature of human existence and the intricate requirements of organizations.

We strongly recommend that individuals and organizations explore and adopt the 28COE Core Values. Embracing these values can have a profound impact on work ethics, organizational culture, and personal moral values. Don’t hesitate; acquire a copy today to initiate positive change within your workplace and your life as a whole. Secure Your Copy Today

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